UPM has evolved into a material solutions company. Now, we are updating our brand to better reflect who we are, what we do and the impact we make.
Through these brand guidelines, we want to ensure that all stakeholders, from UPM employees to external agencies, are aligned and understand how to represent the UPM brand consistently and effectively. Please familiarize yourself with these design fundamentals and share them with your creative partner before starting any project
Leave space around the logo, free of other graphics, text, or imagery. This ensures the logo remains visually distinct and legible, even in a cluttered environment. The clear space allows the logo to stand out and create a strong visual impact.
UPM logo
We are embracing our
heritage logo one again.
Image style
Our new image style is clean
and minimal, with a strong
emphasis on innovation.
Typography
Headline style is refreshed and
modernized. Our primary font
is now Mona Sans.
Colors
Updated color palette has a fresh
look, now featuring an extended
range of greens.
Business names
Updated style and placement for
the UPM Business names
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