UPM Brand
 

Giving our brand context

We enable companies worldwide to future-proof their business through the performance of our solutions, the quality of our materials, the reliability of our service, and the sustainability of our actions. When our customers’ products enter their use phase, this places UPM and its solutions at the heart of everyday life for hundreds of millions of consumers. 

 
 

Our positioning:
We are a material solutions company

We renew products and entire value chains with our extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers.

The breadth of our portfolio

Creating materials and solutions that help our customers succeed and reduce their environmental impact. Together, we enable sustainable choices in everyday life.

The beauty of our source materials

Our expertise lies in managing renewable resources efficiently and responsibly. We combine deep technical know-how with passion for crafting innovative material solutions to meet our customers goals and aspirations.

Desire to drive value

We are driven by curiosity and ambition to lead sustainable transformation. We understand the needs of our customers and stakeholders. We deliver value through forward-looking solutions that foster trust and confidence.

 

Our brand promise:
We renew the everyday

UPM contributes to the sustainable transformation of society with material solutions, utilizing renewable feedstocks. We create long-term value through our extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers, collaborating with industries and brands worldwide. ​

 
 

Our brand narrative

At UPM, we address challenges at the most fundamental level: what things are made of. This is where we can make the most impact – bringing progress and improvement by renewing the materials we use to build our lives. That journey is a continuous one, and as a material solutions company, we are excited to be leading it.

Our presence may be subtle. You may not even notice it at first, but our materials are already shaping the world around us. Replacing petroleum-based raw materials with sustainable fibres; de-fossilizing value chains; future-proofing packaging and transportation; and empowering circularity across society.

Improving ways of living, and improving lives. We change things for the better – that’s the power of renewal.