Whether you're creating presentations, designing marketing materials, or writing content, the Brand world is your go-to resource for guidelines, tools, and best practices. The service center is here to help you apply our brand identity with confidence. Explore guidelines, download resources, and get the answers you need.
Explore our Frequently Asked Questions to find the support and guidance you need for creating visually aligned brand assets.
For consistency and clarity, our official logo remains the UPM Griffin. It is our primary corporate symbol, ensuring a unified presence in all communications.
No, it is strictly prohibited to edit the company logo in any way. Please refer to the logo usage guidelines for more information.
Yes, but always in the right corner. The logo placement depends on what works best for the overall balance and visual impact of the design, material or content in question. Please see the logo positioning rules for more details.
You will find all UPM brand assets in our Material Hub. These assets are updated continuously. Head to the Material Hub page to find direct links to specific assets.
Yes, you can. However, please ensure that the color selection aligns with our overall visual style, which emphasizes clarity and simplicity. It is recommended to use up to three colors in a single layout. Refer to the color hierarchy guidelines to determine the appropriate amount of each color. Additionally, consult the color pairing section to maintain the correct contrast ratio of 4.5:1.
There are two types of additional colors: special and graph colors.
Special colors: These are designated for safety and compliance topics only. They should never be used in other contexts or in contrast with UPM’s primary and secondary colors.
Graph colors: Graph blue and brown are available to support the need for extra colors when the primary and secondary palettes are insufficient, such as in infographics, web applications, and certain publications. They should never be used as substitutes for colors from the primary or secondary palette.
You cannot create business names – these are already available in Material Hub. As for the product names, it is recommended to always check with the Service Center team first. Remember to follow the style manual from our Design Fundamentals to create product name designs and to use tools dedicated for designers to do so (such as Adobe Software). Do not hesitate to contact us in case you have more questions.
The difference in the appearance of colors used in print and digital touchpoints is due to the different color models and technologies being used.
Color models
Screens use the RGB (Red, Green, Blue) color model, which is based on light. Colors are created by combining different intensities of red, green, and blue light. Print on the other hand uses the CMYK (Cyan, Magenta, Yellow, Black) model based on ink, where colors are created by combining different amounts of these four inks.
Technology
Screens emit light directly, which can make colors appear more vibrant and brighter. Print reflects light off the surface of the paper, which can make colors appear more subdued and less vibrant.
Calibration and materials
Finally, screens can be calibrated differently, affecting how colors are displayed. In print, the type of paper and ink used affect the final appearance of colors.
These differences mean that colors may not look the same when viewed on a screen versus in print. To achieve the best color consistency, it’s important to use color profiles and proofing techniques that account for these variations.
Mona Sans is UPM’s primary typeface for both print and digital. Aptos is the default for Microsoft 365 applications (Excel®, Outlook®, PowerPoint®, Word®). Learn more about UPM’s typography here.
Please prioritize using the photos available in our Material Hub in the Brand images section. This folder will be developed further, and more assets will be available soon. For use cases which require specific photos or video, please follow the brand guidelines introduced in Design Fundamentals.
All the file resources a designer might need to realize UPM brand assets are to be found here. From logos and color palettes to typography and templates, our resources are designed to help you create visually cohesive and impactful materials that align with our brand’s identity.
Download visual identity assets
UPM Logo
UPM Business names
UPM Product names
UPM Customer portal names
Office 365 templates
Icons
Brand Images
Brand fonts
Brand colors
Simply download the assets you need and start creating with confidence.
We use cookies on this website to ensure the best user experience and target personalised content and relevant advertising. Some cookies are necessary to provide you with a trustworthy service and cannot be declined. Choose the best option for you.
For more information, please see our Privacy Policy.
Your selection
You control your data. We and our business partners use cookies to collect information about you for various purposes:
You may withdraw your consent at any time by clicking the Cookie settings in the footer of each page.
Your selection
You control your data. We and our business partners use cookies to collect information about you for various purposes:
You may withdraw your consent at any time by clicking the Cookie settings in the footer of each page.